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商品編號： 9-706-458 出版日期： 2006/01/13 作者姓名： Reinhardt, Forest L.;Yao, Dennis;Egawa, Masako 商品類別： Other 商品規格： 22p 再版日期： 2006/12/07 地域： 產業： Automotive industry 個案年度： 1995 - 1995
商品敘述：
In 1995, Hiroshi Okuda, president of Toyota Motor Corp., considers whether to push for a more aggressive launch of the Toyota Prius--an automobile that incorporates Toyota''s new and technically advanced hybrid power train. This launch decision allows discussion of the importance of the Prius in Toyota''s overall product strategy and explores issues ranging from market structure to competitive advantage and competitive dynamics.
涵蓋領域：
Competitive advantage;Corporate social responsibility;Environmental sustainability;Industry analysis;International business;Leadership development;Marketing;Product development;Product introduction;Strategy formulation
相關資料：
, (9-707-558), 8p, by Forest L. Reinhardt, Dennis Yao
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